The untimely and mysterious passing of Sushant Singh Rajput gave birth to a photo of his dead body. This photograph went viral and broke the internet. Today it has finally spoken. Read on to know what it wants to say.
Something happened this morning: I was talking to my husband, and I used the term “Meetu-Di” in Sushant’s context. He glanced at me and then we continued our conversation. I suddenly realised that Meetu-Di’s pain had become ours. I have never met her or Sushant’s family members but it feels like they are part of my family now. Sushant may not be around to protect his family but he has left a family of atleast 100 crore fans across the globe who want #JusticeForSSR.
Sushant’s family is now my family, your family. The mystery around his sudden demise needs to be solved. There are so many questions that needs answers. There are so many mysterious deaths before and after his demise that need justice too – yes there are many.
Anyone who has ever been in love will resonate with today’s post. I have been tracking the transformation of Rhea Chakraborty from a scared kitten to a fearless vixen. In this post I have analysed Rhea’s behaviour ever since talented actor Sushant Singh Rajput’s mysterious, tragic and untimely demise. Using my knowledge of Public Relations and Psychology, I have broken down her actions. Readers, I urge you to read and let me know your opinions.
After the mandatory condolence tweets, there has been radio silence from the so-called ‘A’ listers of Bollywood. It is appalling that despite so much public outrage, the who’s who of Hindi cinema have remained quiet. They are neither speaking for nor against the issue. Forget nepotism in Bollywood, the inhuman & selfish attitude of celebrities on the issue is worse than ever.
There’s something about the behaviour of the so-called ‘A’ listers of Hindi Cinema that leaves twang in the heart.
I don’t understand why the radio silence? Why is Kangana Ranaut the only one who has taken up the mantle of speaking for Sushant on behalf of Bollywood? Where are the self-proclaimed industry leaders & crusaders like Swara Bhaskar, Ashok Pandit, Javed Aktar, Anuraag Kashyap and others? Why are they quiet?
This article is not about the mysterious death of the talented actor, Sushant Singh Rajput. It’s definitely NOT about who is guilty. Instead, this article is about a PR case study in image crisis and aims to set out some tips for PR managers.
The news media has successfully ensured that the public sentiment lies with Sushant’s family. Rhea’s fate is hanging as she the threat of investigations and impeding custodial arrest loom large. Whether or not she is implicated, Rhea Chakraborty’s career, personal and professional life lies in a limbo.
The PR team must realise the extensive damage that they are doing to Rhea’s future by resorting to these age-old PR tactics. Times have changed and the approach to PR needs to change.