Online world is perceived as a cheap and easy alternative for brand building and thus everyone wants to jump on the bandwagon. The truth is far from reality. Entering the online world and establishing one's self comes with its own set of challenges. However, it is pertinent to first understand whether Online Branding fits your Business Logic and if yes, then to what extent? What is the scope of your business and what drives profits. It is important to find out whether taking your brand online makes sense for your business.
Don't make the same mistake that Brand Managers & Entrepreneurs across the world make. The common tendency is to first jump to the online platforms just because they are easily available. In days of yore, when offline advertising and marketing was planned, there was a complete science that goes into the planning, budgeting, launch and monitoring. Even today, offline advertising is planned carefully and the return on investment monitored. Online Branding & Advertising also needs careful planning, budget allocation & strategy. Marketing Planning & Strategy basics remain the same for Online Branding as well.
This series is for every business owner, whether big or small, with or without budgets to understand and tame the internet dragon. It will serve as a ready reckoner guide for start-up entrepreneurs and will help established businesses to look back and reexamine strategies and tools. It is a gift from my end to all the people who aspire to learn and gain from the growing power of the online world.