When I tell them that I need to lose 10 kgs more of fat and build muscle, their reaction is PAGAL HO GAYI HAI KYA?? Lol... It is not their fault. We are being fed with the wrong information – look around you, how many people actually talk about BUILDING MUSCLE STRENGTH & MUSCLE ENDURANCE? How many people around you talk of getting fitter? Is there a single advertisement that markets fitness? Nearly every advertisement talks about weightloss - the harmful effects are never highlighted. No one tells you that merely weight loss is not equal to gaining fitness or strength. People need to realize that weight loss is a by-product of your fitness journey.