Don't make the same mistake that Brand Managers & Entrepreneurs across the world make. The common tendency is to first jump to the online platforms just because they are easily available. In days of yore, when offline advertising and marketing was planned, there was a complete science that goes into the planning, budgeting, launch and monitoring. Even today, offline advertising is planned carefully and the return on investment monitored. Online Branding & Advertising also needs careful planning, budget allocation & strategy. Marketing Planning & Strategy basics remain the same for Online Branding as well.