Case Study: How Sushant Singh Rajput’s Death became a Money Spinner for Content Creators

On June 8th, the mysterious death of Disha Salian went virtually unnoticed. It is only after the tragic and baffling demise of Sushant Singh Rajput on June 14, 2020 that people started connecting the dots. In retrospect: Sushant Singh Rajput and Disha Salian’s tragic demise also became a diversion from coronavirus and all other news. Through this case study, DiaryOfAnInsaneWriter will examine how a dark day turned into a viable business opportunity for many.

Rhea Chakraborty vilification

How Rhea’s PR team is manipulating #SSRWarriors and the public | #JusticeForSSR

How do the tweets by Bollywood powerhouses spin into a choreographed narrative?
Rhea’s PR Team finally gets it right! Changes narrative, garners support under charges of vilification | Moral: ‘Abla Naari’ card always works!
Let’s understand the PR spin on tweets by Swara Bhaskar, Taapsee, Lakshmi Manchu and Vidya Balan.
Seems like a desperate attempt to systematically divert attention from SSR: Read on to know more…