Most new entrants into the world of Online Branding erroneously believe that a Content Strategy for Online Branding is not a big deal. Guess what? CONTENT STRATEGY FOR ONLINE BRANDING is a VERY BIG DEAL! The days of merely posting on social media are over and days of updating the website once in 6 months are over. It is essential for brands to have regular conversations going on social media and update the website regularly so that the customers are tuned in to the brand. The challenge of a content strategy is the cut the clutter and emerge as the winning brand in terms of customer engagement.