Case Study: How Sushant Singh Rajput’s Death became a Money Spinner for Content Creators

On June 8th, the mysterious death of Disha Salian went virtually unnoticed. It is only after the tragic and baffling demise of Sushant Singh Rajput on June 14, 2020 that people started connecting the dots. In retrospect: Sushant Singh Rajput and Disha Salian’s tragic demise also became a diversion from coronavirus and all other news. Through this case study, DiaryOfAnInsaneWriter will examine how a dark day turned into a viable business opportunity for many.