Online world is perceived as a cheap and easy alternative for brand building and thus everyone wants to jump on the bandwagon. The truth is far from reality. Entering the online world and establishing one's self comes with its own set of challenges. However, it is pertinent to first understand whether Online Branding fits your Business Logic and if yes, then to what extent? What is the scope of your business and what drives profits. It is important to find out whether taking your brand online makes sense for your business.