For GenZ, gifting is a way to keep memories alive and make a mark. The gifter’s sense of personal worth increases when the giftee uploads the pictures on social media and tags them. The entire game is about likes, praiseworthy comments, personal chats followed up by a few offline discussions. Gen Z is always hungry for newer and newer unique gifting options to satiate their casual gifting experience. And yes, they are always on a tight budget. Players like Oye Happy are bringing innovative casual gifting options that Gen Z loves.