Japan's tech startups bitgrit and Atrae rolls out professional 'matching' app in India offering jobs in India

Japan’s tech startups bitgrit and Atrae rolls out professional ‘matching’ app in India offering jobs in India

After a successful launch in Japan, Japanese tech startups bitgrit and Atrae brings their professional job ‘matching’ app in India. The Yenta app will allow professionals and employers to ‘swipe right’ to the profiles of their interest.
Under the initiative, the company is also inviting data scientists from around the world for an online competition — ‘SwipeToSuccess’ — to submit their optimization models for the app. Starting September 2, the competition will accept the optimization algorithms for the next 69 days — until October 31, 2020.

Tracking Rhea’s transformation from a scared kitten to a fearless vixen | #JusticeForSSR #IAmSushant

Anyone who has ever been in love will resonate with today’s post. I have been tracking the transformation of Rhea Chakraborty from a scared kitten to a fearless vixen. In this post I have analysed Rhea’s behaviour ever since talented actor Sushant Singh Rajput’s mysterious, tragic and untimely demise. Using my knowledge of Public Relations and Psychology, I have broken down her actions. Readers, I urge you to read and let me know your opinions.

WHAT ARE ‘A’ LISTERS OF BOLLYWOOD DOING WHILE #SSRWARRIORS DEMAND JUSTICE?

After the mandatory condolence tweets, there has been radio silence from the so-called ‘A’ listers of Bollywood. It is appalling that despite so much public outrage, the who’s who of Hindi cinema have remained quiet. They are neither speaking for nor against the issue. Forget nepotism in Bollywood, the inhuman & selfish attitude of celebrities on the issue is worse than ever.
There’s something about the behaviour of the so-called ‘A’ listers of Hindi Cinema that leaves twang in the heart.
I don’t understand why the radio silence? Why is Kangana Ranaut the only one who has taken up the mantle of speaking for Sushant on behalf of Bollywood? Where are the self-proclaimed industry leaders & crusaders like Swara Bhaskar, Ashok Pandit, Javed Aktar, Anuraag Kashyap and others? Why are they quiet?
#JusticeForSSR #IAmSushant

How should RHEA CHAKRABORTY'S PR TEAM manage her image crisis?

How should Rhea Chakraborty’s PR team manage the image crisis? | #JusticeForSSR

This article is not about the mysterious death of the talented actor, Sushant Singh Rajput. It’s definitely NOT about who is guilty. Instead, this article is about a PR case study in image crisis and aims to set out some tips for PR managers.
The news media has successfully ensured that the public sentiment lies with Sushant’s family. Rhea’s fate is hanging as she the threat of investigations and impeding custodial arrest loom large. Whether or not she is implicated, Rhea Chakraborty’s career, personal and professional life lies in a limbo.
The PR team must realise the extensive damage that they are doing to Rhea’s future by resorting to these age-old PR tactics. Times have changed and the approach to PR needs to change.

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