With attention spans getting shorter, readers prefer short story formats to keep them entertained. New-age writers are moving away from writing full-fledged novels and concentrating on creating short stories to keep their readers satiated. Writing a short story differs greatly from writing a novel. Jyoti Arora’s book, Writer’s Toolkit – How to write short stories like a Pro is a perfect ready reckoner for any author who wishes to ace the art of telling short stories. ‘How to Write Short Stories like a Pro’ is a complete writing course in a concise form. It does not just deliver writing lessons — it makes you write. If you follow its practice suggestions, you’ll have a beautiful short story ready before you finish reading the book.
Google took down the digital payment app Paytm from Playstore. In their tweet Paytm says that the Android app is unavailable temporarily on Google Playstore for new downloads and updates. They clarified that they will be back soon.
Looks like Paytm will have to work hard to win their customers back. It will be an interesting crisis management case study. Time will tell how this saga will unfold.
One often wonders what goes on in the minds of brilliant thinkers. Do they go through a process of transformation just like everyone else? If yes then what is that transformation like? Darshana Suresh’s book, An Ode to the Self is a compilation of the author’s introspective journey told through 26 essays. Darshana’s narrative style allows the reader to undertake an introspective journey while reading her experiences & thoughts in the book.
On June 8th, the mysterious death of Disha Salian went virtually unnoticed. It is only after the tragic and baffling demise of Sushant Singh Rajput on June 14, 2020 that people started connecting the dots. In retrospect: Sushant Singh Rajput and Disha Salian’s tragic demise also became a diversion from coronavirus and all other news. Through this case study, DiaryOfAnInsaneWriter will examine how a dark day turned into a viable business opportunity for many.
Almost every human being is a story-teller. During the days of yore, people gathered around the fire and exchanged stories, later dining tables replaced the fire and discussions became a reason to bond over interesting anecdotes. Recently, WhatsApp Groups have turned into a destination to exchange stories. In June 2020, popular Blogging Community, BlogChatter gave wings to the dreams of 63 authors through the BlogChatter Ebook carnival. Chinmayee Gayatree Sahu ‘s book, Five Petals was one of these gems.
It intrigued me, when I read that One Girl, Many Lives is a collaborative writing effort by 5 authors viz, Ajit, Anshu, Jithin, Priya, Sona. Each story is written by all 5 authors, one after the other. Each author started one story, passed on the story to the next author and so on till each of them had written one part of it and each author had finished one story. The editor coordinated the transition of the stories. The eclectic nature of this book allows readers to swing between moods and situations.
Douglas Broom recently wrote an article in World Economic Forum that says: As much as half of the world’s water supply is being stolen. He based his article on a research paper that claims that these figures come from Interpol.
The report findings say that rising global population is putting global water supplies under stress. It also says that the major culprit for illegal water abstraction is agriculture. It attributes the water crisis to the climate change that is affecting the world. Read on to know more.
Gallideals Launches Online Portal That Redefines Online Buying.
Gallideals have solutions to small, medium, and large businesses and can help sellers, around the world, promoting their products in the print, online, and social media channels. They also create customized promotion plans based on the seller’s needs. When registering with Gallideals, one gets 24×7 accesses to the portal. They have also introduced an event offering it free for one year with a complete setup for early adopters.
India will pick up the speed in the tourism sector again once the situation gets normal:
Hon’ble Union Tourism Minister Shri Prahlad Singh Patel. He held a ‘Brainstorming Session’ on “Promotion of Incredible India – Post Covid-19” with Influencers and Travel Media.
Currently, India’s tourism sector contributes to GDP is 5.07%. Tourism accounts for 12.75% of the total employment (direct or indirect) in India. India is one of the hot spots for tourism and one of the most talked-about destinations in the World with 38 World Heritage sites that are recognised by the United Nations Educational, Scientific & Cultural Organization (UNESCO). Promotion of Incredible India is as important as opening up the restriction for tourists to start cross travelling across states and visit our India under ‘Dekho Apna Desh’.
How did the rumour start: The story of a viral Facebook Post that led to mass slander of Minister, Aditya Thackeray in the mysterious deaths of Disha Salian & Sushant Singh Rajput. Who planted the rumour of Aditya Thackeray’s involvement in the untimely and tragic deaths of Disha Salian and Sushant Singh Rajput? How did this Facebook post lead to mass hatred against the once loved, Aaditya Thackeray?
For GenZ, gifting is a way to keep memories alive and make a mark. The gifter’s sense of personal worth increases when the giftee uploads the pictures on social media and tags them. The entire game is about likes, praiseworthy comments, personal chats followed up by a few offline discussions. Gen Z is always hungry for newer and newer unique gifting options to satiate their casual gifting experience. And yes, they are always on a tight budget. Players like Oye Happy are bringing innovative casual gifting options that Gen Z loves.
Rhea Chakraborty Arrested by NCB for drug possession and distribution. After three days of continuous grilling NCB has finally taken Rhea Chakraborty into custody in the drugs case linked to the death of actor Sushant Singh Rajput. As soon as this news came in, the Twitter Universe exploded with reactions from Sushant Fans. There is radio silence from Swara Bhaskar, Vidya Balan, Lakshmi Manchu and Taapsee Pannu and the entire bandwagon that supported the Abla Naari narrative.
Times Of India once asked Asha Bhosale, what she would have done if her singing career hadn’t taken off. She said, “Ï would have become a cook. I’d have cooked in four houses and made money.” In 2002, the lady with a golden voice turned entrepreneur and became the driving force behind Asha’s at WAFI Group in Dubai. Today, Asha’s is an award-winning culinary destination that serves authentic Indian food across 18 locations including Abu Dhabi, Bahrain, Kuwait, Qatar and Saudi in the Gulf, and Birmingham, Manchester and Solihull in the UK.
How do the tweets by Bollywood powerhouses spin into a choreographed narrative?
Rhea’s PR Team finally gets it right! Changes narrative, garners support under charges of vilification | Moral: ‘Abla Naari’ card always works!
Let’s understand the PR spin on tweets by Swara Bhaskar, Taapsee, Lakshmi Manchu and Vidya Balan.
Seems like a desperate attempt to systematically divert attention from SSR: Read on to know more…
Something happened this morning: I was talking to my husband, and I used the term “Meetu-Di” in Sushant’s context. He glanced at me and then we continued our conversation. I suddenly realised that Meetu-Di’s pain had become ours. I have never met her or Sushant’s family members but it feels like they are part of my family now. Sushant may not be around to protect his family but he has left a family of atleast 100 crore fans across the globe who want #JusticeForSSR.
Sushant’s family is now my family, your family. The mystery around his sudden demise needs to be solved. There are so many questions that needs answers. There are so many mysterious deaths before and after his demise that need justice too – yes there are many.
FAU-G Game: Fearless And United-Guards game is being developed by NCore Games under the mentorship of Bollywood actor Akshay Kumar.
Vishal Gondal, CEO of GOQii & Akshay Kumar said on their official Twitter handles that FAU-G is an off-shoot of Prime Minister Narendra Modi’s AtmaNirbhar Abhiyaan. ‘Stolen from Sushant’s computer’: Akshay Kumar trolled for sharing PUBG’s ‘atma nirbhar’ alternative FAU-G. Some Twitterati went beyond trolling his account and put up independent tweets demanding answers and accusing him of stealing the code from Sushant Singh Rajput’s computer.
Amazon’s “The Boys” season 2 premiered on September 4 and has been creating waves across the globe much before its release. The new season of this beyond-dark show promises to break the records of the previous show. It’s a scathing view of today’s America making it TV’s most disruptive series, hidden in superhero costume. What could be more unnerving than a psychopathic Superman? That’s a dominant theme of “The Boys,” which starts strongly at break-neck pace, while tackling bad guys hiding behind patriotic cliches and packaged in a cape.
Anyone who has ever been in love will resonate with today’s post. I have been tracking the transformation of Rhea Chakraborty from a scared kitten to a fearless vixen. In this post I have analysed Rhea’s behaviour ever since talented actor Sushant Singh Rajput’s mysterious, tragic and untimely demise. Using my knowledge of Public Relations and Psychology, I have broken down her actions. Readers, I urge you to read and let me know your opinions.
After the mandatory condolence tweets, there has been radio silence from the so-called ‘A’ listers of Bollywood. It is appalling that despite so much public outrage, the who’s who of Hindi cinema have remained quiet. They are neither speaking for nor against the issue. Forget nepotism in Bollywood, the inhuman & selfish attitude of celebrities on the issue is worse than ever.
There’s something about the behaviour of the so-called ‘A’ listers of Hindi Cinema that leaves twang in the heart.
I don’t understand why the radio silence? Why is Kangana Ranaut the only one who has taken up the mantle of speaking for Sushant on behalf of Bollywood? Where are the self-proclaimed industry leaders & crusaders like Swara Bhaskar, Ashok Pandit, Javed Aktar, Anuraag Kashyap and others? Why are they quiet?
This article is not about the mysterious death of the talented actor, Sushant Singh Rajput. It’s definitely NOT about who is guilty. Instead, this article is about a PR case study in image crisis and aims to set out some tips for PR managers.
The news media has successfully ensured that the public sentiment lies with Sushant’s family. Rhea’s fate is hanging as she the threat of investigations and impeding custodial arrest loom large. Whether or not she is implicated, Rhea Chakraborty’s career, personal and professional life lies in a limbo.
The PR team must realise the extensive damage that they are doing to Rhea’s future by resorting to these age-old PR tactics. Times have changed and the approach to PR needs to change.
Before I tell you about Churails, a web series from Pakistan, here is something I want you to do:
For a moment, close your eyes and think of the impression of Pakistan that you have in your mind. Keep in mind that the entire impression is about to change. There are so many relatable characters in Churails and some of them make me introspect: Kya #MainChurailHoon? Among a flood of powerful scenes, DiaryOfAnInsaneWriter has curated 10 hard-hitting scenes that explore the myriad shades of womanhood. Read on:
The world’s largest LEED platinum certified chain, ITC Hotels along with Welcomhotel announced a special surprise for kids this summer, the ‘Ollie’s Summer Camp’. Kids are spending their days at home attending virtual classes for most part of their day with no respite. Dedicated to the young adults of our world, Ollie’s Summer Camp is a club for kids that has been designed with interactive activities and lessons for the budding minds. Ollie’s Club at ITC Hotels and Ollie’s Corner at Welcomhotel respectively, are named after the Oliver Ridley turtle, one of ocean’s abundant tiny treasures, that are found visiting Morjim, Galgibag and Agonda Beach in Goa along with Gahirmata Beach in Odisha in the months of January and February.
Yes, My India has changed and COVID19 has pushed us to learn the ropes of communicating in the New Normal. I can picture myself telling my grandkids about the yesteryears – ‘when COVID19 struck’. The New Normal is here to stay. Even after COVID19, people will shy away from meeting at public places. In such a scenario, extroverts and ambiverts like me will have to look for ways to satiate the need to reach out to another human being. Yes, we will have to learn to communicate and make meaningful relationships despite the New Normal and the dangers it brings.
During the lockdown, I fell in love with ZEE5 because of the exceptional family entertainment that it offers. Throughout the lockdown this amazing OTT platform has kept my family, and me engaged through Thriller shows, Romance movies and gripping web series like Churails. My teenager also downloaded ZEE5’s HiPi app and started creating some amazing content there.
I have been hearing and reading a lot about ALT Balaji but never got down to downloading and watching the content. Because we are all hooked to ZEE5 all the time for our daily dose of entertainment. I recently started ZEE5 ZINDAGI’s Churails and am hooked on to it.
Recently, I read about the ZEE5 Club Pack and danced a little jig! Let me tell you why:
My entire family believes in #AtmaNirbharBharat and also prefers eco-friendly products. Our mantra at home is reduce-reuse-recycle. There has been a flood of facemasks in the market these days and it is becoming difficult for a person to choose the right one. There is a campaign about the benefits of single-use masks. Dig deeper and you realise that by using a single-use mask, you are harming the environment. We were looking for a reusable mask that is made in India, is affordable and helps us breathe easily.
Our search ended at Hemp Foundation’s Pure Hemp Face Cover.
The story takes the viewer into the realities of flesh trade and the faces behind it. Their power, money and clout don’t dither the Churails who are on a mission to expose the truth and rescue their team mate from the clutches of evil. They form an army and battle for justice for the sake of all womankind. #MainChurailHoon
I loved the concept of women taking matters into their own hands as women and not as clones of men. The trailer shows how these women wear burkhas instead of capes and go about fighting injustice against their tribe. Get ready for the Churails, Karachi’s secret detectives whose mission is to expose the city’s unfaithful elite husbands. Churails, premieres 11th August 2020 only on ZEE5.
How many Hot Wheels cars can be enough for a collector? Well, here’s a man whose Hot Wheels collection has already crossed 5250 cars – this is his story! Meet Laliket Kubal, a Hot Wheels collector who is secretly nurturing a dream. Read on to know more about his journey, passion and dreams. When he uploaded pictures of his amazing Hot Wheels car collection, it motivated DiaryOfAnInsaneWriter
to narrate his story to the world.
Here are a few excerpts of the conversation.
The Instagram game is no longer about followers, it’s purely about content and its appeal to the target audience. After a lot of deliberation, DiaryOfAnInsaneWriter is releasing a list of 20 Instagram accounts you must follow in 2020. The criteria for choosing these have been simple: Did they educate/ entertain/offer hope/bring a smile, especially during the lockdown? Will they continue to do so beyond the lockdown?
Every published author has a dream, a dream of publicity around the book, a dream of being able to showcase the book in front of an audience and a dream to see their story on the silver screen. Here’s a man who makes all this possible and more.
Meet Nitish Raj, Editor-in-Chief, Literary Mirror and Literia Insights. He is also the curator of Lit Digital Awards & the brain behind Story To Screen. Along with his friend & partner, Vikash Saxena, Nitish is has been stirring up a storm in the literary world.
What makes me excited is that fact that an Indian company has swiftly risen to the call of the Prime Minister, Narendra Modi, and created HiPi as an AtmaNirbharBharat initiative.
Here are 9 iconic Bollywood Comedy Scenes that have always made me laugh. These are scenes that stay with you long after the movie is over and when you are sitting quietly, they come back to you and leave you in splits.
Things are slowly opening up and it’s time to go back to the ‘New Normal’.
Here are 9 things you must do to secure yourself before you step out of lockdown in India.
Indian culture is hiding these fathers under the garb of civil society. Noone likes to talk about these issues and families secretly sweep these issues under the carpet .
The days of respecting a parent just because they gave birth or paid for education are over. Giving birth results from a biological act and paying for schooling is a choice that the parent has. To hold a child accountable based on these two factors is no longer taken lightly.
I looked at my little baby and asked myself: Is it fair to blame this cute baby for my hair fall problems? I used to look at the pictures of all celebrities and public figures who had delivered babies, and they all looked prettier than before. How can motherhood suit them and bring awful news for me?
Out of a clutter of social media messages surrounding the untimely and sad demise of Sushant Singh Rajput, here’s one that touched my heart because of the sheer honesty with which Ashwini Naik wrote it.
Reproducing the heartfelt piece with the author’s permission:
The author builds suspense and pace through the novel using a book as an anchor piece. I found it intriguing. Yogita has explored the bonding between two best friends interestingly.
Trapped In Heaven & other stories is an anthology of fiction written by debutante author, Mayura Amarkant. It contains 9 short stories that circle around the myriad shades of love and relationships. Using a gripping narrative, Mayura spins each story with great élan, keeping the reader hooked till the end.
I grew up among friends who always complained about how they found history boring. I was blessed with fabulous teachers in school and college who made history fun. They would paint pictures right before our eyes and we would listen, totally fascinated by the lore. Well, I wish Sonia Dogra would have written this book while we were growing up. My friends would have grown to appreciate history and learn from the myriad teachings it offers.
The very first thing that strikes you about Jyotsna Atre’s ebook is the creative way in which she has designed each page. Each page is a visual treat for parents and kids. She has taken care to weave in fun facts about each wild animal interestingly. My six-year-old has thoroughly enjoyed reading every poem and keeps going back to her favourite ones.
If there is one thing that shines through the Franklin Templeton India’s winding-up process of 6 mutual funds, it is their intent to be transparent and fair to their investors. Franklin Templeton, India’s President, Sanjay Sapre and his team have been spending lots of time on ensuring that they sort the queries and concerns of the investors. These actions go a long way in establishing trust in the minds of investors.
The truth remains that many characters in the Ramayana and Mahabharata didn’t get a voice in the epics. Fans of mythology would agree that these characters have stories that need to be told.
Purba Chakraborty’s ebook, Mythological Monologues, lends voice to 26 characters across the two epics, Ramayana & Mahabharata.
Deep within, each one of us is a nature lover who loves and appreciates the wonders of the Earth. 2020 has been a year full of surprises. No one would have imagined that Mother Nature would take a revolutionary step towards healing herself. Today when one looks out of the window, one witnesses a clear sky with birds chirping, flowers blossoming and a cleaner foliage of trees completing the scene.
Here’s a book that will give voice to your feelings about Mother Nature: Blossoms & Foliages by Daisy Bala.
Ever thought of reading something that would take you to several places at the same time? If the answer is yes, then you must check out Ellora Mishra’s Dots and Streaks at the Blogchatter Ebook Carnival. It’s a collection of poems that are brief stories or incidents written in a poetry format.
Die-hard romantics are always looking for movies that will satiate their thirst for fantasy. ZEE5 has a treasure trove of romance movies in its basket. Here are 5 romance movies on ZEE5 that are a must-watch.
Recently, Franklin Templeton wound up a suite of six yield-oriented managed credit schemes. WhatsApp and Social Media were flooded with rumours on how this meant the doom of Franklin Templeton. I was fortunate to be part of an exclusive session where
Sanjay Sapre, President, Franklin Templeton addressed a group of bloggers on the winding up of 6 Mutual Fund schemes.
The best part of this podcast was that it was a freewheeling chat where we were able to ask questions to Mr Sanjay directly.
Its always better to get the answers from the horse’s mouth – instead of relying on rumours. What do you think?
Broken wheat or Daliya is believed to be one of the most nutritious meal options. Mix Vegetable Daliya (porridge) can be eaten as breakfast or as a full meal. This recipe uses homemade ghee and thus keeps you away from the harmful effects of processed oil. At the end of this recipe, you will get a variation that will delight your family & kids.
On the occasion of Mother’s Day, I am featuring this recipe that signifies the beautiful bond that my husband, Amarkant Jain shares with his mother. There are several recipes for Rajasthani Pithor or Pithod on YouTube. However, you won’t find this one anywhere. This one is a rare recipe passed on from generation to generation, Saroj Mom’s mother (my Nani Saas) used to make it in a huge kadai for her 9 kids, in-laws, husband and everyone at home. Naaniji’s mom and her mom used to make it too.
When you read this recipe, know that you are taking a leaf out of history.
Mothers are the most overrated roles in society today – the role is so over-exaggerated that any child with a toxic mother is unable to express their hatred towards the mother. In order that the world realises that that toxic mothers are a reality and they do exist, I decided to curate this post that contains some of the most toxic mothers I have read about.
A lot has been happening across the world since the start of 2020. Its the end of April 2020 and it looks like this entire year will be spent either in isolation or emerging from the lockdown. The one thing that people must realise is that as soon as the lockdown is lifted, we will all be hit with immunity issues. That is when the health transformation comes into play. I truly hope & wish that the #40NotOut series has inspired you to walk on the path of healthy eating, proper exercise and a pure focus on health transformation instead of mere weight loss.
If you go through your life, neglecting your own body and health, everyone around you will do the same. Chin up and take care of yourself and you will see others genuinely respecting you.
Take charge of your own life. Eat well, exercise regularly & stay fit. The benefits are immense.